Lessons Learned: Reflections on Interactive Advertising

By ScribeLabs in Strategy.

Over on ScribeMedia.org we’re running a series of video interviews, write-ups and reflections on lessons learned from this year’s Interactive Advertising Bureau annual shindig in Carlsbad, California.

We’re just starting to release articles to accompany the videos but to date you can view the following:

• What Does Pepsi Really Want: Pepsi’s Chief Marketing Officer Frank Cooper explains how Pepsi is leveraging the Social Media landscape.
• Online Video Will Grow Faster Than Predicted: Tremor Media’s Vice President, Marketing, Shane Steele tells us why bullish optimism in online video is justified. Shane writes an article to expand on her thoughts in the video interview.
• Picking Sides for the Interactive Industry’s Golden Age: BurstMedia founder Jarvis Coffin believes that the Interactive Industry has loyalty issues. Do they represent buyers or sellers? Like Shane, Jarvis also contributes an article to expand on his thoughts.

We think anyone in the online advertising space can benefit from watching these thought leaders. Take a look. You can also view the entire series via the Video Jukebox we set up. It’s located here.

Posted by ScribeLabs. Keep in touch with us on Twitter.

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