Archive for the ‘Strategy’ Category

Saving the News: A Headache That Won’t Go Away

By Michael Cervieri in Strategy.

Chatter about journalism, its place in society and how to save it continues to grow. Unfortunately, solutions are unimaginative and have news organizations trying to sell the wrong thing: content.

What the Economy Means for Media Investment

By Dorian Benkoil in Strategy.

For investors, money is having to stretch farther as others are reluctant to join them in early round investing.

Monetizing Video in 2009

By Peter Cervieri in Strategy.

The important question for content producers in 2009 is how to make money with online video. Is it through advertising and sponsorship? Pre-roll, post-roll and banner ads wrapped around video? Or something entirely different — a new way to connect advertisers with audiences and drive engagement?

No Need for Newspapers to be Not-for-Profits

By Dorian Benkoil in Strategy.

The newspaper business as practiced may not be feasible but that doesn’t mean news will die or that there is no model to support it.

Choosing Between HD and SD Video Mixers

By Peter Cervieri in Strategy.

High Definition is all the rage but is now the time to make the leap and transform your production studio, or should you stick with Standard Definition solutions? A case study with Datavideo video mixers.

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