Web and media strategies that fit the pieces together

We help brands connect with, engage and drive action on the part of their target audience.

Media Strategy

We develop specific plans for each of your initiatives, from strategy and messages to targets and goals for coverage.

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Distribution

We broadcast you and and your ideas to dedicated audiences. And then we keep you there.

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Branding

We create, design and communicate brand identity. And then make it transparent to your customers.

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Solutions

We connect brands to ideas, concepts and issues that people are passionate about. We do this with a tasty mix of Special Sauce.

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From the Labs

  • Reflections on Interactive Advertising

    We're running a series of video interviews, write-ups and reflections on lessons learned from this year's Interactive Advertising Bureau annual shindig.

  • Aardvark

    Aardvark and the Synaptic Web

    The social search start-up Aardvark shows us how five years from now the 2010 Web will appear quaint.

  • Iranian Protestors

    Media. Communication. Protest.

    Three case studies demonstrate how dissidents have utilized Internet communication technologies during crisis to broadcast their message to local and global communities.

  • having a party

    We're Having a Party

    On Thursday, August 6th we're producing our first event with the Chelsea Art Museum here in New York City. We hope you'll join us on their new rooftop to watch the sun set over the Hudson River.

  • Stop Calling Us Consumers on the Social Web

    If Twitter is chattered conversation you need to treat it as such. Language matters, so to how you think of your audience.

  • Codes and Tubes

    I'll be teaching at Columbia this fall and am considering what the Web site will be for the course. Drupal, Elgg, BuddyPress, Pligg? They're all good. Not quite sure what I'll choose but here are some of the ideas we'll be talking about.

  • Effects of File Sharing, EU Style

    Lost in the US debate over the cost and benefits of file sharing is a very important player, ourselves.

  • Saving the News: A Headache That Won't Go Away

    Solutions for saving journalism are unimaginative and have news organizations trying to sell the wrong thing: content.

  • What the Economony Means for Media Investment

    For investors, money is having to stretch farther as others are reluctant to join them in early round investing.

  • ScribeLabs Strategy

    Monetizing Video in 2009

    The question for content producers in 2009 is how to make money with online video. Is it through advertising and sponsorship? Or through something entirely different.

  • No Need for Newspapers to be Not-for-Profits

    The newspaper business as practiced may not be feasible but that doesn’t mean news will die or that there is no model to support it.

  • strategy

    Choosing Between HD and SD Video Mixers

    Case Study: High Definition is all the rage but is now the time to transform your production studio? A case study with Datavideo video mixers.

 
Services

Research & Analysis

We live in a rich media age. So why are research reports typically delivered on reams of paper?

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