Marketing Solutions

Here are few ways we work with clients to help them meet sales and marketing objectives.

Generate Leads

• Attend industry events and deliver contacts to client.
• Provide video coverage of those events that we then make available on Web sites, thereby attracting more of client’s target audience.
• Organize events on topics of interest to a client’s audience in New York, San Francisco, DC or Los Angeles.
• Organize live video Webcasts on topics of interest to client’s audience. All registered attendees are delivered to the client.

Develop & Maintain Web Site

It’s amazing how many corporate Web sites seem like an afterthought to other sales and marketing efforts. They leave something to be desired. We can rebuild your marketing Web site to reflect the same level of professionalism as your products and services.

We start by putting ourselves in the shoes of a prospective site visitor. How did we first arrive on the site (Google search, link from other sites, advertisement in industry publication)? What are we looking for? How do we want the information presented to us? Are plain English explanations of products available in addition to technical specifications that are only understood by the most technologically savvy prospect?

We can then tap into marketing collateral we’ve already created in other parts of the project, such as adding already produced videos to the marketing site that feature your products in action or explain what your products do.

A site visitor will then be able to watch, for example, a video that articulates how your solutions helped solve a problem faced by current customers.

Once the new marketing site is developed, we continue to drive traffic to it by making news, weaving your company, your products and your people into stories that include video, audio, photos, text and links — all the tools available to new media communications.

We do this week after week, month after month.

We can also help you blog on your corporate site and maintain it to keep it fresh and up to date.