Media Strategy

ScribeLabs begins a project by consulting with a client to understand who they are trying to reach and what action they want their audience to take. We then develop a strategy to reach and influence the target audience and, finally, execute on the agreed upon strategy.

We put metrics in place to measure the success of a campaign so that both agency and client are on the same page.

The specific tactics in any given month can include either PR/Marketing or News Making. The specific mix may depend on near or long term goals but each includes success metrics that are being measured.

Brand Awareness by Making News

• Create honest and transparent videos around a client’s products and services that we then feature online to generate awareness and influence prospects while they are trying to decide whether the client’s solutions are right for them.
• Write honest and transparent articles about a client’s products and services: consumers are too savvy to accept a traditional pitch. However, they will listen to you when you sound smart.
• Position management as thought leaders on industry topics.
• Contact industry journalists and bloggers with links to the articles that feature client’s team, products and services in order to generate awareness and influence coverage of events and the industry.