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Posts Tagged ‘business models’
Future Journalism Project: SF Postcard
By Michael Cervieri in Features, Strategy.
Greetings from the Future Journalism Project. We started filming in San Francisco and made our way around the Bay talking education, business models, journalism practice and journalism’s role in democracy. Here are a few minutes of what we found.
Introducing the Future Journalism Project
By ScribeLabs in Features, Media.
ScribeLabs and ScribeMedia.org are happy to announce the launch of The Future Journalism Project. This Web-based video series will explore the present state, current disruption and future possibilities of American journalism from a variety of perspectives.
Lessons Learned: Reflections on Interactive Advertising
By ScribeLabs in Strategy.
Over on ScribeMedia.org we’re running a series of video interviews, write-ups and reflections on lessons learned from this year’s Interactive Advertising Bureau annual shindig in Carlsbad, California.
Catching Up is Easy to Do
By ScribeLabs in Features.
Someone once asked where we’ve been. From working on our publication to working on other people’s publications to shooting documentaries, this is where we’ve been. And then some.
Saving the News: A Headache That Won’t Go Away
By Michael Cervieri in Strategy.
Chatter about journalism, its place in society and how to save it continues to grow. Unfortunately, solutions are unimaginative and have news organizations trying to sell the wrong thing: content.
Monetizing Video in 2009
By Peter Cervieri in Strategy.
The important question for content producers in 2009 is how to make money with online video. Is it through advertising and sponsorship? Pre-roll, post-roll and banner ads wrapped around video? Or something entirely different — a new way to connect advertisers with audiences and drive engagement?
No Need for Newspapers to be Not-for-Profits
By Dorian Benkoil in Strategy.
The newspaper business as practiced may not be feasible but that doesn’t mean news will die or that there is no model to support it.