Posts Tagged ‘business models’

Lessons Learned: Reflections on Interactive Advertising

By ScribeLabs in Features, Strategy.

Over on ScribeMedia.org we’re running a series of video interviews, write-ups and reflections on lessons learned from this year’s Interactive Advertising Bureau annual shindig in Carlsbad, California.

Catching Up is Easy to Do

By ScribeLabs in Features.

Someone once asked where we’ve been. From working on our publication to working on other people’s publications to shooting documentaries, this is where we’ve been. And then some.

Saving the News: A Headache That Won’t Go Away

By Michael Cervieri in Features, Strategy.

Chatter about journalism, its place in society and how to save it continues to grow. Unfortunately, solutions are unimaginative and have news organizations trying to sell the wrong thing: content.

Monetizing Video in 2009

By Peter Cervieri in Features, Strategy.

The important question for content producers in 2009 is how to make money with online video. Is it through advertising and sponsorship? Pre-roll, post-roll and banner ads wrapped around video? Or something entirely different — a new way to connect advertisers with audiences and drive engagement?

No Need for Newspapers to be Not-for-Profits

By Dorian Benkoil in Features, Strategy.

The newspaper business as practiced may not be feasible but that doesn’t mean news will die or that there is no model to support it.

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